The research team brings together experts in data analysis, design, human computer interaction, economic philosophy, and mobile electroencephalography to create a new dimension to digital personhood – digital empathy.

Principal Investigator:

Andrew Hudson-Smith is Director, Head of Department and Deputy Chair of the Centre for Advanced Spatial Analysis (CASA), University College London (UCL). He is Editor-in-Chief of Future Internet Journal, an elected Fellow of the Royal Society of Arts and Course Founder and Director of the MRes in Advanced Spatial Analysis and Visualisation. Andy is a Reader in Digital Urban Systems at UCL, he is currently supervising 11 PhD students and has a research focus on digital technologies. He is author of the Digital Urban Blog and is an investigator on grants totalling £6.5m. His work on the Digital Economy Programme funded Tales of Things and electronic Memory (TOTeM) contributed to the the Digital Economy Digital Engagement Award (£10,000) and the project being named in Wired as developing one of the top 25 technologies for 2011. His work (Co-I) on the Geospatial Data Analysis and Simulation (TALISMAN) project, funded by the National Centre for Research Methods (NCRM), has lead to him being part of the advisory committee to the Mayor of London on Smart Cities. Working across sectors his cultural heritage work, QRator, won the 2012 National Museum and Heritage Award for Innovation. Powered by TOTeM, the project allows users to comment on museum collections via iPads and iOS devices. His work has featured widely in the media including, Sky Television, The New York Times, The Guardian and most recently, The Economist, Channel 4 News, New Scientist, Wired, ABC Australia, The Japan Times, BBC Radio 4 and BBC Radio 5.

Co Investigator:

Jennifer Roberts is Professor of Economics, University of Sheffield, and co-Director of the newly established Institute for Economic Analysis of Decision Making (InstEAD). Jenny works largely in behavioural and microeconomics and the economics of wellbeing. She has published more than 50 articles in peer reviewed journals such as Journal of Health Economics, Journal of Risk and Insurance and the Journal of the Royal Statistical Society A. She has carried out research and consultancy work for many public sector clients including the Treasury, the Department of Health and Department for Communities and Local Government, as well for a number of private sector companies, such as GlaxoSmithKline, Pfizer and IMS Health. Jenny is used to working on multidisciplinary projects and is currently leading the EPSRC Reflect project which emerged from the Travel Behaviours Sandpit in Dec 2010. She is also currently collaborating on the evaluation of the Employer Ownership Pilot for the Department for Business Innovation of Skills.  Jenny has led projects funded by the NHS SDO Programme, National Institute for Health Research Methods Programme and the Anglo German Foundation. She has been an expert member of a number of NICE Guideline Development Groups, including currently for Behaviour Change. She has also collaborated recently on a report for the Higher Education Academy and NUS exploring the behavioural aspects of student choice. Jenny’s work developing the SF-6D health valuation instrument won the 2002 International Society for Quality of Life prize for the best article and has been cited over 750 times; the SF-6D has been readily adopted by the pharmaceutical industry and health policy makers around the world, and it is managed commercially by Fusion IP Licensing.

Co Investigator:

Paul Coulton is Professor of Speculative and Game Design within Lancaster University’s open and exploratory design-led research lab, Imagination, as part of Lancaster’s Institute for the Contemporary Arts. His main research interests relate to both the theory and practice of experience design, game design, gameful design, and design futures. Many of his previous research projects have been conducted using methods he helped pioneer relating to ‘in the wild’ evaluation utilising ‘app stores’ and social networks as experimental platforms. Paul has received international recognition for his innovation in mobile experiences from both industry and academia and was selected as one of 50 most talented mobile developers worldwide from a community of over 2 million to be a founding Nokia Champion.  Paul was the first academic invited to speak at the mobile section of the Game Developers Conference as is viewed as one of the pioneers of the field. Paul is currently PI on EPSRC funded project BARTER: moBile sociAl netwoRking supporTing local Ethical tRading  investigating whether gameful design of mobile and ubiquitous computing can be used to enhance local ethical trade initiatives and is CoI on CaTalyST: Citizens Transforming Society (which is the £1.9 million EPSRC funded 4 year project examining the role of new technology in citizen led innovation).


Ralph Barthel is a Senior Research Associate in Human-Computer Interaction at the Centre for Advanced Spatial Analysis (CASA), University College London (UCL). Ralph’s recent work converges on the design of novel applications of digital object memory technologies for use in everyday activities. As invited expert of the World Wide Web Consortium (W3C) he contributed to a draft specification for the description of a object memory model. In the past he has led research activities on the design of Internet of Things (IoT) and technology-enhanced learning technologies supported by the application of a wide range of qualitative and quantitative research methods. Ralph has published articles that have been published in high-ranking, peer-reviewed journals including the International Journal for Human-Computer Studies, the Journal of Personal and Ubiquitous Computing and the Journal for Pervasive and Mobile Computing. He has many years of experience in the learning technology industry as consultant, chief technology officer and former board member of a learning technology startup.

Panagiotis Mavros is a Doctoral Researcher at the Centre for Advanced Spatial Analysis (CASA), University College London (UCL). Following his studies in Architecture Engineer (NTU Athens) he obtained an MSc in Digital Media and Culture from the University of Edinburgh, during which he explored the interactions between space, human experience and new media and introduced the use of brain computer interface and mobile electroencephalography equipment in urban studies. He currently continues research using this novel methodology to study questions on navigation, spatial decision-making, emotion and subjective experience in urban space. His research has presented and published in several conferences in Europe.

Jonny Huck is a Research Associate at the Imagination laboratory within Lancaster University’s Institute for the Contemporary Arts (LICA).  Previously, he has spent the majority of his career as the Technical Manager for an industrial wind farm developer, before switching to academia to concentrate on research. His main research interests revolve around the challenges of spatial ambiguity in data from a wide variety of sources, including web-based participatory GIS, biometric sensor platforms, and the social networks. Additionally, Jonny was the lead software developer on the “Map-Me” research project, in collaboration with the Wildland Research Institute at the University of Leeds, and the Aldo Leopold Wilderness Research Institute in Montana. He studied BSc Geography at Lancaster University, MSc Geographical Information Systems at The University of Leeds, and is currently researching part-time towards a PhD in Computer Science, back at Lancaster University.

Kaisa Puustinen is a Research Associate at the Centre for Advanced Spatial Analysis (CASA), University College London (UCL). Previously she has worked in communications and project management roles for European and UK research organisations. Her research interests include health, wellbeing and the sensory environment. Kaisa studied MRes in Advanced Spatial Analysis and Visualisation at CASA and also has a MSocSci in Sociology from the University of Tampere, Finland.